Tap your desk.
Let the world go quiet.
Jordan: guys did anyone start the essay
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New video: 10 hours of lo-fi beats
No app. No setup. No battery.
Just a sticker on your desk.
Tap
Top of your phone on the sticker. The timer opens.
Go quiet
Do Not Disturb on. The page shows you where.
Pick a time
25, 50 or 90. Phone in the bag. Go.
Real fern. Real wood.
A tiny chip inside.
Clear coat
Acrylic sealer. Keeps the fern safe from coffee, bags and years of tapping.
Pressed fern
Picked, pressed flat by hand. No two match.
NFC sticker
Thin as paper. Same tech as tap to pay. Holds one link: our timer. No battery, ever.
Wood circle
A 4 cm wood disc from the dollar store, sanded and sealed.
Picked, pressed and sealed by hand.
It's not the timer.
It's the ritual.
Where you are decides what you do
About 43% of a day is habit, set off by place, not willpower.
Wendy Wood, USCSit. Tap. Study.
Do it enough and the tap itself means "now I focus."
A phone nearby drains focus
Even off and face down. So the timer says: in the bag.
Ward et al., 2017Made by students,
for students.
Pressed the first fern. Runs on iced coffee.
Our numbers guy. Has never missed a deadline, allegedly.
Sands every wood disc. Plays guitar between classes.
Built this website. Studies with the timer every night.
Programs the chips. Fastest tap at the table.
Twelve bucks.
Two for twenty.
Brick and Unpluq sell focus tags for $26 to $59 USD, and one needs a subscription. Ours is handmade, with none.
Try the one on the table. Tap your phone on it.