Tap & Focus
Loading the forest0%
A wooden sticker with a real pressed fern sealed on top, sitting on moss in a misty forest clearing
9:415G
Do Not Disturb firstSwipe down from the top right and tap the moon.It's onSkip
25:00
255090
Now put your phone in your bag.
Hold the sticker
A desk sticker that starts your study timer

Tap your desk.
Let the world go quiet.

Group chat now

Jordan: guys did anyone start the essay

14
TikTok 2m

3 creators you follow just posted

Instagram 5m

sam.k and 11 others liked your post

Snapchat 8m

4 new snaps

Missed call 12m

Mom (2)

YouTube 20m

New video: 10 hours of lo-fi beats

No app. No setup. No battery.
Just a sticker on your desk.

01

Tap

Top of your phone on the sticker. The timer opens.

02

Go quiet

Do Not Disturb on. The page shows you where.

03

Pick a time

25, 50 or 90. Phone in the bag. Go.

Real fern. Real wood.
A tiny chip inside.

Top

Clear coat

Acrylic sealer. Keeps the fern safe from coffee, bags and years of tapping.

Under the coat

Pressed fern

Picked, pressed flat by hand. No two match.

The brain

NFC sticker

Thin as paper. Same tech as tap to pay. Holds one link: our timer. No battery, ever.

The body

Wood circle

A 4 cm wood disc from the dollar store, sanded and sealed.

Picked, pressed and sealed by hand.

It's not the timer.
It's the ritual.

Habits run on cues

Where you are decides what you do

About 43% of a day is habit, set off by place, not willpower.

Wendy Wood, USC
The tap is the cue

Sit. Tap. Study.

Do it enough and the tap itself means "now I focus."

Phone away, not face down

A phone nearby drains focus

Even off and face down. So the timer says: in the bag.

Ward et al., 2017

Made by students,
for students.

Photo
Chase

Pressed the first fern. Runs on iced coffee.

Photo
Michael

Our numbers guy. Has never missed a deadline, allegedly.

Photo
Roman

Sands every wood disc. Plays guitar between classes.

Photo
Ryan

Built this website. Studies with the timer every night.

Photo
Manridh

Programs the chips. Fastest tap at the table.

Twelve bucks.
Two for twenty.

Brick and Unpluq sell focus tags for $26 to $59 USD, and one needs a subscription. Ours is handmade, with none.

Tap & Focus$12 CAD
Unpluq Tag$26.50 USD + sub
Brick$59 USD
Prices from Tom's Guide and unpluq.com.

Try the one on the table. Tap your phone on it.

Open the timer How it works